Inbound Marketing: Marketing People Love and Why

What do you call it nowadays when you discover a company through its social media content, start following some posts, maybe subscribe to e-mails, become a customer, and potentially share your new discovery to friends? For many of us, we’ve probably seen this happen and might not realize how much of an impact this process has had on traditional marketing. Because marketers call this inbound marketing, a new different strategy that’s quickly causing a shift in how companies create lasting relationships with their customers. Here’s a quick look at some of the pros and cons:

Pros

  • Not about adopting some new technology or channel
  • Requires quality content
  • Inbound marketers tend to work in small teams
  • It’s a good time to be a customer

Cons

  • Smaller teams means less positions to hire
  • “The customer is always right” could backlash
  • Quality content isn’t always easy
  • Inbound marketing is harder to distinguish than outbound

Source:

2013 State of Inbound Marketing – HubSpot’s Fifth Annual Executive Review of Inbound Marketing Trends and Tactics

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One thought on “Inbound Marketing: Marketing People Love and Why

  1. Pingback: Growth Hackers: How Facebook, DropBox, AirBnB and More Became a Success | Vicki Lo

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